Can any business be successful without customers?
Your products and services no matter how good, useful, innovative, cost effective, or unique, are dependent upon someone that is willing to become a customer.
Customers might be called internal partner, associate, patient, user, purchaser, consumer or a variety of other labels.
No matter what your products or services, some customers must be willing to purchase them in order for you to be successful in business.
Without customers everything else is futile.
Since customers are essential to the success of any enterprise, it makes sense that the truly viable organizations devote money and the most scarce of all resources, management of time, to developing a
LOYAL Customer base.
Loyal Customers “WILL
NOT” happen unless there is a conscious effort to make it “happen”.